Olá!
Não é algo que você deve fazer com frequência, mas vale a pena utilizar as configurações corretas a seu favor.
Primeiros passos com arquivos robots? Então utilize esse exemplo:
User-agent: * Disallow:
Aqui estamos permitindo tudo de seu site
outro bom primeiro exemplo é:
User-agent: *Disallow:Sitemap: https://www.meusite.com.br/sitemaps/sitemap.xml.gz
User-agent: *Disallow: */busca*{"id":*{"id":*Disallow: /avaliacao Disallow: /parceiros Disallow: /product-description Disallow: /portal Disallow: /garantia Disallow: /estaticapopDisallow: *{"id":*{"id":*{"id":*{"id":* Disallow: */f/*/*/Disallow: /*cage.html
Sitemap: https://www.americanas.com.br/sitemaps/americanas.xml.gz
Sitemap: https://www.decolar.com/hf/sitemap/sitemap_index_BR.xml
O site decolar.com é um belo exemplo de paginas que devem ser ignoradas pelos buscadores
#Robots despegar default User-agent: * Disallow: /2001/ Disallow: /2002/ Disallow: /2003/ Disallow: /cgi-bin/ Disallow: /cobranded/ Disallow: /desp/ Disallow: /despegarCorp/ Disallow: /entelpcs/ Disallow: /site/ Disallow: /span/ Disallow: /STS/ Disallow: /temp Disallow: /wap Disallow: /wapold Disallow: /Yahoo/ Disallow: /yahoobr/ Disallow: /ASPxGrid/ Disallow: /backnet/ Disallow: /Cancun2005/ Disallow: /Checkout Disallow: /citibank/ Disallow: /entelpcs/ Disallow: /Error Disallow: /estatico/ Disallow: /estilos/ Disallow: /galeria/ Disallow: /general/ Disallow: /grhomes/ Disallow: /grtemplates/ Disallow: /hl Disallow: /ict Disallow: /imagen_t1msn/ Disallow: /ImagesMapQuest/ Disallow: /imagesNN/ Disallow: /img/ Disallow: /PingSabre/ Disallow: /recomendacionpt_files/ Disallow: /Agendaes_files/ Disallow: /desp/ Disallow: /despegarCorp/ Disallow: /infoHotelpt_files/ Disallow: /infoPuntaCana_files Disallow: /infoRDominicanapt_files Disallow: /infoVisaspt_files Disallow: /isapi Allow: /vuelos-baratos Disallow: /paginas Disallow: /Despegar.Business.Services/ Disallow: /ezpublish/ Disallow: /georigen/ Disallow: /savecookie.asp Disallow: /search/ Disallow: /Search/ Disallow: /SEARCH/ Disallow: /shop/ Disallow: /Shop/ Disallow: /SHOP/ Disallow: /shopping/ Disallow: /Shopping/ Disallow: /SHOPPING/ Disallow: /booking/ Disallow: /Booking/ Disallow: /BOOKING/ Disallow: /beneficios/ Disallow: /Beneficios/ Disallow: /BENEFICIOS/ Disallow: /contents/ Disallow: /Contents/ Disallow: /CONTENTS/ Disallow: /credito Disallow: /Credito Disallow: /CREDITO Allow: /Search/Flights/AdvancedSearch Disallow: /gds-services-web/ Disallow: /homes/ Disallow: /Homes/ Disallow: /HOMES/ Disallow: /benefit-service/ Disallow: /it/ Disallow: /voos.html Disallow: /micrositios/ Disallow: /Micrositios/ Disallow: /MICROSITIOS/ Disallow: /cruises/ Disallow: /Cruises/ Disallow: /CRUISES/ Disallow: /advertising/ Disallow: /Advertising/ Disallow: /ADVERTISING/ Disallow: /lpfrontend/ Disallow: /Lpfrontend/ Disallow: /LPFRONTEND/ Disallow: /travelnetwork_terminos.asp Disallow: /travelnetwork_terminos_en.asp Disallow: /travelnetwork_terminos_pt.asp Disallow: /yahoo/ Disallow: /Yahoo/ Disallow: /YAHOO/ Disallow: /yahoobr/ Disallow: /Yahoobr/ Disallow: /YAHOOBR/ Disallow: /IpService/ Disallow: /ipservice/ Disallow: /IPSERVICE/ Disallow: /IT/ Disallow: /It/ Disallow: /turismo/SiteServices/ Disallow: /search/hotels/ Disallow: /Hotels.Services/ Disallow: /loggerjs/ Disallow: /Loggerjs/ Disallow: /hoteles/landinghotels/ Disallow: /Hoteles/landinghotels/ Disallow: /landing-hotels-web/ Allow:/carros/ Disallow: /autos/ Disallow: /cars/shop/ Disallow: /Cars/shop/ Disallow: /que-hacer-en-orlando/ #Habilita el flow de Cars Allow: /cars/shop/city/ Allow: /cars/shop/airport/ Disallow: /book/ Disallow: /Book/ Disallow: /BOOK/ Disallow: /commercial-web/ Disallow: /packages/ Disallow: /PACKAGES/ Disallow: /Packages/ Disallow: /vuelos/handler/ Disallow: /vuelos/Handler/ Disallow: /vuelos/HANDLER/ Disallow: /vuelos/sem/ Disallow: /vuelos/Sem/ Disallow: /vuelos/SEM/ Disallow: /viajes_en_oferta/ Disallow: /Taca/ Disallow: /contactenos/ Disallow: /homesv2/ Disallow: /content/ Disallow: /content/ Disallow: /Lineas%20Aereas/ Disallow: /amadeuscars/ Disallow: /hoteles/search/ Disallow: /hoteles/detail/ Disallow: /hoteles/map/ #Los siguientes 2 son de las nuevas landings de hoteles en destinos #Disallow: /hoteles/ciudad/ #Disallow: /hoteis/cidade/ Disallow: /hoteis/search/ Disallow: /hoteis/detail/ Disallow: /hoteis/map/ Disallow: /emt-service/ Disallow: /packages-static-content/ #Bloquea las landings de hoteles en pais Disallow: /hoteles/pais/ #Disallow: /hoteis/pais/ #Los siguientes 3 son por la estructura de urls de mobile Disallow: /vuelos/detail/ Disallow: /passagens-aereas/detail/ Disallow: /vuelos/oneway/ Disallow: /passagens-aereas/oneway/ Disallow: /vuelos/roundtrip/ Disallow: /passagens-aereas/roundtrip/ #Allow para hoteles search Allow: /search/hotel/ Disallow: /search/hotel/fullSearch/ Disallow: /search/hotel/details/lastViewedHotels Disallow: /search/hotel/quickSearch Disallow: /search/hotel/filteredSearch Disallow: /search/hotel/details/availability/ Disallow: /search/hotel/details/closestHotels/ Disallow: /search/hotel/details/suggestedHotels Disallow: /search/hotel/quickSearch/ Disallow: /search/hotel/summariesAndReviews/ Disallow: /search/hotel/details/streetView/ Disallow: /search/hotel/details/summary/ Disallow: /search/hotel/details/reviews/ Allow: /Search/hotel/ Disallow: /Search/hotel/fullSearch/ Disallow: /Search/hotel/details/lastViewedHotels Disallow: /Search/hotel/quickSearch Disallow: /Search/hotel/filteredSearch Disallow: /Search/hotel/details/availability/ Disallow: /Search/hotel/details/closestHotels/ Disallow: /Search/hotel/details/suggestedHotels Disallow: /Search/hotel/quickSearch/ Disallow: /Search/hotel/summariesAndReviews/ Disallow: /Search/hotel/details/streetView/ Disallow: /Search/hotel/details/summary/ Disallow: /Search/hotel/details/reviews/ Allow: /search/Hotel/ Disallow: /search/Hotel/fullSearch/ Disallow: /search/Hotel/details/lastViewedHotels Disallow: /search/Hotel/quickSearch Disallow: /search/Hotel/filteredSearch Disallow: /search/Hotel/details/availability/ Disallow: /search/Hotel/details/closestHotels/ Disallow: /search/Hotel/details/suggestedHotels Disallow: /search/Hotel/quickSearch/ Disallow: /search/Hotel/summariesAndReviews/ Disallow: /search/Hotel/details/streetView/ Disallow: /search/Hotel/details/summary/ Disallow: /search/Hotel/details/reviews/ Allow: /Search/Hotel/ Disallow: /Search/Hotel/fullSearch/ Disallow: /Search/Hotel/details/lastViewedHotels Disallow: /Search/Hotel/quickSearch Disallow: /Search/Hotel/filteredSearch Disallow: /Search/Hotel/details/availability/ Disallow: /Search/Hotel/details/closestHotels/ Disallow: /Search/Hotel/details/suggestedHotels Disallow: /Search/Hotel/quickSearch/ Disallow: /Search/Hotel/summariesAndReviews/ Disallow: /Search/Hotel/details/streetView/ Disallow: /Search/Hotel/details/summary/ Disallow: /Search/Hotel/details/reviews/ Disallow: /comunidadafiliados/resources/ Allow: /shop/flights/ Disallow: /shop/flights/print/ Disallow: /shop/flights/wishlist/ Disallow: /shop/flights/data/ Disallow: /shop/flights/results/ Allow: /cruises/shop/search/ #Bloquea paginas de hoteles version para imprimir Disallow: /hoteles/h/print/ Disallow: /hotels/h/print/ Disallow: /hoteis/h/print/#Paquetes Allow: /pacotes/ Disallow: /paquetes/sem/ Disallow: /pacotes/sem/ Disallow: /packages/ Disallow: /paquetes/#Actividades Allow: /atracoes-turisticas/ Disallow: /actividades/Disallow: /pasajes-en-micro/shop Disallow: /passagens-de-onibus/shop#Special clients Disallow: /AE_beneficios/ Disallow: /beneficio_empleados/ Disallow: /beneficio_topclub/ Disallow: /beneficio-empleados/ Disallow: /cajalosandes_beneficios/ Disallow: /clubadelanteviajes/ Disallow: /icbc-viajes/ Disallow: /jumbomas/ Disallow: /macro_premia/ Disallow: /puntosbancomer/ Disallow: /puntoscencosud/ Disallow: /sams_beneficios/ Disallow: /santanderplus/ Disallow: /scotiabank_beneficios/ Disallow: /superclub_canje/#Bloqueos especificos para el bot de QualityScore de SEM User-agent: AdsBot-Google Disallow: /book/ #Bloqueo Baidu: User-agent: Baiduspider Disallow: /Disallow: /turismo/Disallow: /detail/hotel/services/reviews/summary/User-agent: google-hoteladsverifier Disallow:User-agent: * Disallow: /cache/ Disallow: /configs/ Disallow: /templates/
Exemplo Sitemap: https://www.lojaintegrada-loja.com.br/sitemap.xml
User-agent: * Disallow: /conta/* Disallow: /carrinho/index Disallow: /carrinho/produto/* Disallow: /buscar Disallow: /documentacao Disallow: /api/produto/calcular_frete Disallow: /*fq= Crawl-delay: 10User-agent: DirBuster-0.12 Disallow: /User-agent: Baiduspider Disallow: /User-agent: Baiduspider-video Disallow: /User-agent: Baiduspider-image Disallow: /User-agent: Baiduspider+ Disallow: /User-agent: TwengaBot-Discover Disallow: /User-agent: TwengaBot Disallow: /User-agent: TwengaBot-2.0 Disallow: /User-agent: MJ12bot Disallow: /User-agent: BDCbot Disallow: /User-agent: spbot Disallow: /User-agent: LinkpadBot Disallow: /User-agent: WBSearchBot Disallow: /User-agent: AddThis.com robot tech.support@clearspring.com Disallow: /User-agent: AddThis.com Disallow: /User-agent: Exabot Disallow: /User-agent: YandexImages Disallow: /User-agent: Yandex Disallow: /User-agent: Slurp Disallow: /User-agent: spbot Disallow: /User-agent: AhrefsBot Disallow: /User-agent: EveryoneSocialBot Disallow: /
Sitemap: https://www.lojaintegrada-loja.com.br/sitemap.xml
Ferramentas para Gerar Robots.txt
Quer agilizar esse processo e não cometer erros? Utilize o gerador de robots da WebPeak. Esse recurso é grátis, basta se cadastrar na plataforma pelo site www.webpeak.com.br
Algumas plataformas impedem você editar o arquivo robots.txt e tem uma configurações padrão para todos os sites, estes é um exemplo de qualquer loja virtual hospedada na Loja Integrada, que tem uma peculiar filtro de bots.